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All about...Facebook's IPO

09 Feb 2012

will effectively levy a tax on digital commerce, just as Google has been able to levy a universal tax on online ...

Soft Bowl 2012

09 Feb 2012

. - Honda's homage to Ferris Bueller's Day Off, 'Matthew's day off' by RPA, attracted the most online views ...

Apps help Rashbass prepare for The Economist's first fall

08 Feb 2012 | by Arif Durrani

between the paper version and online activity. It is helping publishers bring it all together and start ...

Social brands: Betfair turns to comedy writers for social media

08 Feb 2012 | by Nicola Clark

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy...Speaking at the Social Brands Conference in London today, Ben Carter, head of central online marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair Poker Twitter feed. "It is something of a social experiment," he explained, pointing to the fact ...

Foster's launches Facebook Timeline app

08 Feb 2012 | by Nick Batten

: "Foster's is currently developing some of the most premium, online exclusive comedy content, from the new ... way to watch and share the content through one of their biggest online touch points." ...

Cravendale 'magic potato h'okay' by Wieden & Kennedy London

08 Feb 2012

In the ad, they sit at a breakfast table talking about a free backpack Kermit received from Cravendale. The free backpacks are being promoted on-pack and also through online activity and a cinema ad. The eight-week promotion is part of a tie-up between Cravendale and The Walt Disney Company negotiated ...

Oasis to sponsor ITV2's Celebrity Juice

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

and Vizeum on behalf of Oasis, includes broadcast, online and licensing rights, with the sponsorship idents ...

Gap first to use illuminated bus format

08 Feb 2012 | by Maisie McCabe

medium for Gap to communicate its 'Be Bright' message to a targeted shopping audience, particularly ...

Mirror Online relaunch offers closer integration with Facebook

08 Feb 2012 | by John Reynolds

Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features...digital. Mirror Online is a relative minnow compared to marketing leaders Mail Online and Guardian.co.uk, according to Audit Bureau of Circulations (ABC) figures. As a comparison, in December 2011, Mirror Online reported 726,653 daily average users, compared to Mail Online s 4,838,140 daily average users. However ...

Aviva 'detector' by AMV BBDO

08 Feb 2012

The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...

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