VIDEO: Audi 'believes there is growth in the UK market', says Chambers
10 Feb 2012 | by Ben Hall
on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
Betfair to knock rivals for the first time in campaign
10 Feb 2012 | by John Reynolds
The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...
Foxy Bingo exposes all in new ad
10 Feb 2012 | by Sara Kimberley
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring...-sheet posters will support the online and TV activity. Follow Sara Kimberley on Twitter ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
only one or two, with the bulk of research conducted online. Audi's UK site attracts 1m unique ... ' online experience 'as intuitive and fun' as possible, in many cases providing existing motoring enthusiasts with the content they demand. 'There is already a lot of activity (relating to Audi) online, so ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
-education message with a playful tone - even going as far as offering online advice about performing oral sex ...
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
consumer online, known as attribution modelling, according to new research from the Internet Advertising...that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...
Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
to read, browse and shop the latest looks and ready-to-wear collections. With the addition of its two ... and commerce, and to give an extraordinarily edited shopping experience to a global audience. "This has held ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... by concentrating on distribution through farm shops and delicatessens, and exhibitions at country fairs. 'What ... it more attractive to smaller brands. Yet it is still relatively expensive and with the growth of online ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
-worth of merchandise in 2011, and is launching an online TV station. Meanwhile, Angry Birds opened its first shop ... the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... or online world so there is someone with the retail experience needed,' says Garnham. ...
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