to remove filtersFacebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
shop more and spend more on average when they visit the retail environment, they are better brand ...
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
the chance to win a prize of fresh flowers for a year and will promote the competition through online banner ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
platforms for both media consumption and as a shopping channel. But the figure that might have been a ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ... to its Mobile Online Journey study on January have used their phones in store. "Alongside ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
are unable to tap into, and the large appetite for English-language content online generated from outside ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
think tank Credos and involved qualitative research through focus groups of mums and dads and an online quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
multi-discipline digital team. ( Media Week ) Head of online at Initiative, David Schruers ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
channel at launch, offering those seeking the content an exclusive online version, before it launched ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
