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Unilever partners with News Corp and Viacom for digital content

with consumers online.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...

King of Shaves takes on Gillette with online subscription offer

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Out-of-town retailers and betting brands escape Portas clampdown

off" for all new out-of-town developments. Proposals to place betting shops in a separate "use class", which would have made it easier for local planning authorities to block betting shop ... -street innovation fund, backed by 10m of taxpayers' money, focused on bringing empty shops back into use. Other ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

code and get a map of all the shops. You would see special offers relevant to you and special menus ... . - To create 'authentic' communities online that women want to be a part of. PERSONAL FILE Lives: New ...

Brand barometer: Nappies, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

P&G Marc Pritchard: The full WACL speech

store, to an approach of "anywhere, anytime" shopping. At the centre of this vision is one area ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

P&G marketing chief admits it needs to fundamentally shift how it operates

" by the widespread adoption of mobile devices and have turned shopping into a digitally enhanced experience ... this will see the company focus on "anywhere, anytime shopping". His speech comes weeks after P G's chief ...

Think with Google: Which brands are getting online content right?

brand can. For further reading on which brands are getting online content right ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.