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Voluntary Sector: Vegetarian Week campaign looks to 'rude' food

The organisation plans to challenge non-veggies to try vegetarianism with the strapline 'Can you keep it up all week?'. Photographs featuring vegetarian Phoenix Nights comedian David Spikey holding a courgette will be sent to men's magazines, while an online 'rude food' film, showing vegetables ...

London Fashion Week: Brands on the catwalk

of chocolate with purchases over £20, and featured the products in shop windows. Derek Lowe, MD of Swiss ...

CAMPAIGN: Best Sausage award wins sales for Powters - Consumer PR

for children at a local school in Newmarket, and invited local journalists to tour Powters' shop and factory ... Breakfast Show, BBC Radio 2, Sky Radio and BBC News Online. Titles as diverse as Farmers Weekly and Family ...

PRWEEK AWARDS 2003: Specialist & Technique - Research

conducted his research online at a specially created website, with 1,000 volunteers - including 13 national ...

CAMPAIGNS: Stunt - Seafood hat wows Royal Ascot ladies

winning salmon design were unveiled to the regional and online media, in a press release endorsed ...

CAMPAIGNS: Event PR - PR21 chips in for 2000 Sea Fish award

Client: Sea Fish Industry Authority PR Team: PR21 Campaign: 13th Fish and Chip Shop ... Industry Authority, which promotes seafood to UK consumers, organises an annual Fish and Chip Shop of the Year competition. It was important that any PR21 activity could act as a platform for shop ...

PUBLIC RELATIONS AWARDS 2000: Gold - The Burson-Marsteller Award In-house Department of the Year.

for the department so far include launching Iceland s Food You Can Trust campaign and internet home shopping ... per cent on 1998. Research shows that 48 per cent of households shop at Iceland. Perceptions about ...

DIARY: Peretti’s de Rohan struts his stuff for Vinopolis

A seemingly impossible task was faced recently by PR agency Peretti Communications at the launch of its client s Vinopolis - City of Wine attraction. Vinopolis is located on London s South Bank and features restaurants, a wine bar, an art gallery, shops selling food, wine paraphernalia ...

Editorial: Frankenstein food for media thought

, referring to his fellow award winner Anita Roddick commented: The Body Shop doesn t test on animals ...

NEWS: Lowe Bell Post Office campaign wins top award

. * The Body Shop, whose campaign on behalf of imprisoned Nigerian author Ken Saro-Wiwa received ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.