to remove filtersTrading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
are unable to tap into, and the large appetite for English-language content online generated from outside ...
Boots 17 'peep show' by Mother
12 Mar 2012
Who s Checking Out Who , by Beca, was one of the standout tracks, and so Boots created an online music video for it. ...
Lynx 'breaking news' by Razorfish
28 Feb 2012
The campaign will be rolled out across 15 countries in Europe. It will run across TV and online, including additional creative on YouTube and Facebook, and will be supported by outdoor. The work builds on the "release the chaos" global campaign by Bartle Bogle Hegarty. It was written by David Cadji-Newby, art ...
Reckitt Benckiser ramps up Durex global digital plans
28 Feb 2012 | by Sarah Shearman
digital shop. Earlier this month, RB announced that it was committing an additional 100m in brand ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
multi-discipline digital team. ( Media Week ) Head of online at Initiative, David Schruers ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online
Axe 'the cleaner' by Lowe/Ponce
07 Feb 2012
Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
for Superdrug and The Perfume Shop....decades. Superdrug spent 6 million on its advertising last year and The Perfume Shop spent 1 million ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
