L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.
an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
digital shop. Earlier this month, RB announced that it was committing an additional 100m in brand ...
is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ... brands, it is not always as relevant; they tend to be relatively low-cost items that you don't buy online ...
for Superdrug and The Perfume Shop....decades. Superdrug spent 6 million on its advertising last year and The Perfume Shop spent 1 million ...
of their misery. EDF has informed competing shops that an approval process needs to be completed before a decision ... are looking for a digital agency to come up with an online solution to make the force "relevant and engaging ... meetings with six agencies, Tata Global Beverages has shortlisted four shops to pitch for its 4 million ...
The account, which was previously handled by Big Advertising, moves without a pitch. Leagas Delaney will be responsible for spearheading advertising to support a 10 million relaunch of Lil-Lets. Advertising will break across TV, print and online from spring next year. In July, Lil-Lets appointed ...
series of broader online and social media brand campaigns as well as individual, eCRM and engagement projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts.
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.