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British American Tobacco seeks digital shop for new luxury range

British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.

L'Oréal hires former BK marketer Power

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

Reckitt Benckiser ramps up Durex global digital plans

digital shop. Earlier this month, RB announced that it was committing an additional 100m in brand ...

Digital killed the marketing star

is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ... brands, it is not always as relevant; they tend to be relatively low-cost items that you don't buy online ...

ZenithOptimedia retains Superdrug media

for Superdrug and The Perfume Shop....decades. Superdrug spent 6 million on its advertising last year and The Perfume Shop spent 1 million ...

Pitch Update

of their misery. EDF has informed competing shops that an approval process needs to be completed before a decision ... are looking for a digital agency to come up with an online solution to make the force "relevant and engaging ... meetings with six agencies, Tata Global Beverages has shortlisted four shops to pitch for its 4 million ...

Leagas Delaney wins Lil-Lets brief

The account, which was previously handled by Big Advertising, moves without a pitch. Leagas Delaney will be responsible for spearheading advertising to support a 10 million relaunch of Lil-Lets. Advertising will break across TV, print and online from spring next year. In July, Lil-Lets appointed ...

CMW lands digital task for Elastoplast

series of broader online and social media brand campaigns as well as individual, eCRM and engagement projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...

SCA Hygiene meets shops for CRM brief

SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts.

Agencies line up for digital and DM Elastoplast account

Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.