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Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

of the Priority Moments logo, and peaks towards the end of the ad on the reference to how shopping is changing ...

Trading places: this week's people moves

20 Apr 2012 | by Daniel Farey-Jones

Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...

Identifying the taste setters

09 Mar 2012 | by Jan Worsley

. This is mainly because this is the part of the population that helps build product profiles online ... and 34 years old, often in full time employment and responsible for the household s grocery shopping ...

Trends in audience behaviour around TV and online video

07 Mar 2012 | by Mads Holmen

Online video can help deliver significant impact across a range of brand metrics, writes Mads...In 2006 when UM did the first Wave study of online behaviour, they didn t even measure video ... . However, the changes we see go much deeper than just an increasing consumption of video online ... in the 'lightest' TV category. Additional studies from Nielsen and Comscore have also shown that the online ...

Trading places: this week's people moves

24 Feb 2012 | by Daniel Farey-Jones

multi-discipline digital team. ( Media Week ) Head of online at Initiative, David Schruers ...

Think BR: Why we are all so over Innocent

20 Feb 2012 | by Ben Branson

. So when lots of Innocents come along, as they have recently, the shop shelf becomes a blur for people ...

Peer recommendations 'improve ad recall'

17 Feb 2012 | by Gemma Charles

recommended to them by their friends online, according to new research commissioned by social video platform...The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising. It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

across Europe - introduced an element of planning into their routine weekly or monthly shop to combat the impulse to spend more when in-store. People are writing shopping lists and finding and using discount vouchers with far more regularity. It is also shaping other shopping patterns: the frequency of shopping ...

IAB building brands trilogy: Nestlé's Maggi So Juicy

03 Nov 2011 | by Staff

Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness....brands Lucozade, Starbucks and Nestl , isolating the impact of online in building brands and increasing reach. The campaign used TV and online to target 25-40 year old women with children. 25% of those who saw the campaign online did not see it on TV Online delivered at one quarter the cost ...

Regaine sponsors Yahoo's football highlights

22 Aug 2011 | by Daniel Farey-Jones

Barclays Premier League online highlights package for the season.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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