Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
with consumers online.
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Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
will also star in a series of online videos under a section of the Make Mine Milk Facebook page, called ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
campaign coming out should have their community team briefed and ready for the online reaction. Every ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
shop more and spend more on average when they visit the retail environment, they are better brand ...
L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
Govt wants tobacco firms 'to have no business' in UK
13 Apr 2012 | by Matthew Chapman
on the display of tobacco products in large shops came into force and will in future be extended to smaller shops ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
John Lewis is to roll out 29 dedicated Olympic shops within its department stores, as part of its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
