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ITV signs up Bloo to sponsor 60-Minute Makeover

the chance to win a prize of fresh flowers for a year and will promote the competition through online banner ...

Getting behind the IAB figures: Media experts on the rise of mobile

platforms for both media consumption and as a shopping channel. But the figure that might have been a ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ... to its Mobile Online Journey study on January have used their phones in store. "Alongside ...

Colgate sponsors breakfast on Heart

The deal, which was negotiated by MEC Access, the sponsorship division of WPP media agency MEC, will include an online presence and experiential activity with the Heart Angels street-marketing teams, as well as on-air sponsorship trails. The sponsorship coincides with the Heart network s "Feel Good Month ...

Homes & Gardens launches natural cleaning range

." The new products will be sold from the end of January in John Lewis and Homebase, and online at Amazon ...

Argos set for merry Christmas

Brand Argos Brand owner Home Retail Group Media agency Mindshare Creative agency CHI Partners The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers festive shopping sprees. This year, Argos was the first major retailer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.