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think tank Credos and involved qualitative research through focus groups of mums and dads and an online quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...
The campaign will be rolled out across 15 countries in Europe. It will run across TV and online, including additional creative on YouTube and Facebook, and will be supported by outdoor. The work builds on the "release the chaos" global campaign by Bartle Bogle Hegarty. It was written by David Cadji-Newby, art ...
and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ...
digital shop. Earlier this month, RB announced that it was committing an additional 100m in brand ...
are undertaking more planning prior to shopping. Many consumers are doing fewer, smaller shops ...
is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ... brands, it is not always as relevant; they tend to be relatively low-cost items that you don't buy online ...
multi-discipline digital team. ( Media Week ) Head of online at Initiative, David Schruers ...
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online
. So when lots of Innocents come along, as they have recently, the shop shelf becomes a blur for people ...
recommended to them by their friends online, according to new research commissioned by social video platform...The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising. It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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