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Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

, and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http ...

Axe 'the cleaner' by Lowe/Ponce

07 Feb 2012

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Brand barometer: Men's deodorants - which is most prominent on the web?

03 Feb 2012 | by Gemma Charles

using online tools (e.g. Google Adwords). For this research, the audience segmentation of interest ... online websites, groups, accounts and conversations: Identified key word search strings filtered through ... online locations of the audience. The identified locations are validated against a proprietary impact ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

for Superdrug and The Perfume Shop....decades. Superdrug spent 6 million on its advertising last year and The Perfume Shop spent 1 million ...

Olympic hopefuls join Pantene campaign

30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

campaign that includes advertising, retail, online and PR activity. It will also feed into P G's American ...

Clarins goes for direct sales with digital rollout

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global...Clarins is launching ecommerce sites for its own brand and brands under the Clarins Fragrance Group, including Thierry Mugler and Azzaro, across 16 countries and in multiple languages. The sites, created by eCommera, include UK and US online stores and have already been launched for brands Thierry ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

across Europe - introduced an element of planning into their routine weekly or monthly shop to combat the impulse to spend more when in-store. People are writing shopping lists and finding and using discount vouchers with far more regularity. It is also shaping other shopping patterns: the frequency of shopping ...

'Passion points' key to CSR push, says Britvic marketing director

19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

combined portfolio, from Pepsi and 7UP to J20 , drives consumers to an online forum, www ...

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