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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

Agencies line up for LV= digital account

The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...

Trading places: this week's people moves

Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...

Personal asset lender Borro calls in Three_D for small business drive

agency. Tim Levene's Augmentum Capital backs Borro, as well as online gambling firm Betfair ...

RSA Insurance brings in MHP Communications for PA brief

to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ...

Direct Line Group seeks shop for DM task

the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

ISmart seeks first retained ad agency

profile and appoint an agency to build the brand. The appointed shop will be responsible for handling ...

Agencies line up for £5 million Claims Direct

The company, once famous for its "no win, no fee" strapline, currently looks after its creative in-house. Claims Direct has approached agencies ahead of a pitch in which it expects four shops to compete for the account. In 2009, Claims Direct rebranded with a new logo and advertising, as well as a fresh strapline ...

Vodafone revamps global comms with new hires and City agency

at Cisco, and Sarah Ryan joins from City shop Powerscourt . Peacock commented: Vodafone is a great ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.