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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

Agencies line up for LV= digital account

The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...

Personal asset lender Borro calls in Three_D for small business drive

agency. Tim Levene's Augmentum Capital backs Borro, as well as online gambling firm Betfair ...

RSA Insurance brings in MHP Communications for PA brief

to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ...

Direct Line Group seeks shop for DM task

the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

MasterCard hands Frank PR Champions League brief

of the spending habits of Champions League fans before the final, analysing fan spending in bars, clubs, shops ...

Aviva hands consolidated digital account to Dare

will be responsible for the division's press, online and outdoor advertising, and will focus mainly on business ...

ISmart seeks first retained ad agency

profile and appoint an agency to build the brand. The appointed shop will be responsible for handling ...

Agencies line up for £5 million Claims Direct

The company, once famous for its "no win, no fee" strapline, currently looks after its creative in-house. Claims Direct has approached agencies ahead of a pitch in which it expects four shops to compete for the account. In 2009, Claims Direct rebranded with a new logo and advertising, as well as a fresh strapline ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.