HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... [last year] of Priority Moments, which is changing the way people shop by using location-based, time ... the peer to peer messaging, the online purchasing, the online comparison and the evolution to NFC. How ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
campaign coming out should have their community team briefed and ready for the online reaction. Every ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
users to make simple payments and shop using their mobile device, putting itself in competition...users to search for an item online and to compare its price from more than 100 participating retailers ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
shop more and spend more on average when they visit the retail environment, they are better brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
