24 Feb 2012
| by Daniel Farey-Jones
multi-discipline digital team. ( Media Week )
Head of online at Initiative, David Schruers ...
23 Feb 2012
| by Katherine Levy
The Aegis-owned agency won the business after a pitch against iSmart s roster agencies, including Media Campaign Services.
Carat will be responsible for driving customer acquisition for iSmart across most online and offline direct response channels, including DRTV, press, paid search and search engine ...
23 Feb 2012
| by Joe Lepper
in its annual staff survey. The results are considered by the board and published online.
The Prime ...
22 Feb 2012
| by Sarah Shearman
of online players like Paypal and Square," he said. Guy Herrington, interim marketing director for Barclays ...
20 Feb 2012
| by Alex Brownsell
online dialogue with consumers....: "We wanted to create a space for our customers to take online banking beyond a purely transactional relationship and create more of a first direct community in short, creating 'online banking with chemistry ...
-service functionality" and improvements to its online banking service.
...
20 Feb 2012
| by Maisie McCabe
that will resonate with the listener, and added engagement with the audience online."
Smooth Radio became a ...
17 Feb 2012
| by Will Harris
miserable) attempts to create an online brouhaha, and then draw a line up from them. That will allow you ...
network of happy online helpers who will spin your creation. If you pursue this course, be sure to tie ...
17 Feb 2012
| by Gemma Charles
/phrases with each other using online tools (eg Google Adwords). For this research, the audience segmentation ...
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
) to find the key online locations of the audience.
The identified locations are validated against a ...
13 Feb 2012
| by Alex Brownsell
MasterCard online store.
The brand said it would look to offer "bigger and better" experiences for fans ...
09 Feb 2012
| by Jeremy Lee
The company, which has previously focused on direct communications through agencies including Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns.
DDB will be responsible for developing the Petplan brand to both the consumer and specialist ...