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MasterCard extends Champions League sponsorship

MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...

DDB lands Petplan account after pitch

The company, which has previously focused on direct communications through agencies including Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns. DDB will be responsible for developing the Petplan brand to both the consumer and specialist ...

Aviva 'detector' by AMV BBDO

The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Legal & General appoints Inferno

to keep in touch with customers as they increasingly look online for insurance deals. Nunn said ...

Nationwide brings mortgages to the fore with its latest ads

" online first-time buyers' guide. The campaign, by 18 Feet Rising, again features the 'Magic Carousel ...

Edelman Trust Barometer reveals distrust of UK government and business

-minute online interviews conducted from 10 October 10 to 30 November 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents, with an oversample of 5,600 informed ...

The DIY creative brands

in selection and edit from early on. But I have worked with Creative Partnership, a specialist shop, for all ...

Lloyds Bank analysts on why media remains significant to economy

challenge The biggest change facing media is the move to an online world it is said that the average ... , marking a real shift towards online news. Other parts of the media sector have not been immune from ... others have thrived. Online development poses challenges as to how media businesses can make ...

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