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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

due to the recession and the proliferation of fake qualifications available to buy online. Recent ... career to date, 'as he has great, senior experience and a track record'. Nevertheless, with online ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

04 May 2012 | by Stuart Derrick

be numbered. With real-time bidding, brands are targeting specific online audiences on web pages...The quickest-growing transaction in online digital display happens three times faster than ... of online display spend. In a study by Econsultancy with The Rubicon Project - which provides RTB ... .' For advertisers, RTB promises to make it easier to buy a campaign in the fragmented online space, says Nigel ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

campaign coming out should have their community team briefed and ready for the online reaction. Every ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

shop more and spend more on average when they visit the retail environment, they are better brand ...

Sector Insight: DIY retailing

25 Apr 2012 | by Jane Bainbridge

to the recession. Online sales. Remain limited as the bulky and sometimes hazardous nature of many products makes home delivery too expensive. Only 2.25% of DIY sales were via online in 2011. Source ... and online ordering. Revenues have increased 40% in past five years (2007 to 2011). B Q ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

tickets every 2012 seconds online is performing much better than our promotion to win tickets ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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