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Clients do not see growth potential in Western Europe, admits Sorrell

agencies JWT and Oglivy Mather and media shops MediaCom and Mindshare, has recorded a revenue rise of 1 ...

Study reveals search habits for electronic goods

that people make fewer online searches when shopping for white goods, or brown goods such as TVs, stereos

4DS loses out as classified ad website opts for NASH

third-party online advertising after ending its deal with Channel 4 digital sales house 4DS after just...NASH will handle all sponsorships and long-term commercial partnerships, as well as selling banner ads on the site. The website, which had 1.3 million unique users and 16.8 million page impressions in January, allows users to sell goods and services online for free. For a fee, members are also able ...

Canon to link with C4 for video-on-demand offer

LONDON - Photography giant Canon is poised to go live with a first-of-its-kind online marketing...campaigns online. 4oD will run the promotion for one month from 19 November. Content on 4oD is free for up ...

Google to enter in-game advertising market with acquisition

The search giant is in final negotiations to buy the company, which serves advertising into online games, according to US reports. Google refused to comment. In-game advertising is a rapidly growing market, particularly for massive multiplayer online games such as Second Life. Adscape is a competitor ...

Mediaedge:cia wins £10m Blockbuster account

and buying business, as it launches a major marketing fightback against its online competitors....under threat from online DVD rental and retail companies Screen Select and Amazon. The market ... . The company this week cofirmed plans to at least double the spend, with a far bigger presence on TV, online ... reacted to the arrival of competition on the web by ramping up its own online offering at Blockbuster ...

ITV Local plans to show Football League action

of rights for online distribution and whether the matches can be shown live, which is one of the web's key ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.