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. The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...
Campaign: Tweet Pie: The World's Shortest Recipe Book Client: Belling PR team: Umpf Timescale: March-November 2011 Budget: 10,000 OBJECTIVES To create a social media campaign that started an online dialogue between Belling and consumers who were enthusiastic about cooking ...
Surname Surname, which is a play on the tendency for PR shops to be named after their founders, launches after winning its first client, sofa retailer DFS. The agency starts with six full-time employees and is being led by Lotte Jones and Kev O'Sullivan, who moved from their roles as associate ...
,800 tweets. RESULTS An online media relations campaign led to coverage on AdAge and Mashable ...
lives, short-cutting decisions and shopping. Brands can also help simplify an increasingly complex media ...
also show consumers are researching offline for online purchases when grocery shopping, in the same way ... consumer divide. Negotiating online and offline platforms also presents increasing challenges of course ... customers this emotional, tactile experience in an online environment. 'A pure pricing strategy ...
are undertaking more planning prior to shopping. Many consumers are doing fewer, smaller shops ...
. As luxury consumers continue to indulge, he said, their decision making-journey continues to move online ...
The agency will help to launch a series of books under The Friday Project and Authonomy brands. The Friday Project is an experimental imprint looking at new ways of publishing, selling and promoting books with a strong focus on digital. Authonomy, meanwhile, is an online writing community enabling ...
. So when lots of Innocents come along, as they have recently, the shop shelf becomes a blur for people ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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