Opinion: Apple has underestimated online outrage
21 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com
, and his understanding of the power of the online community, one can only wonder if he has taken leave ...
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name will now be handed over to Apple. The company has brought in tech shop Rainier PR's consumer subsidiary ...
, and his understanding of the power of the online community, one can only wonder if he has taken leave ...
US-based IT firm ATG - which develops online marketing, sales and service software for firms
Spreckley Partners has been appointed on a media relations brief by Transaction One, an electronic software firm that creates online stores. The three-strong Spreckley team is led by director Jane Bassham and reports to Niall Corduroy, Transaction One's marketing director. ...
's flagship product is called the Investment Dashboard, an online investment relations tool. B-M UK ... : 'This will take us further up the food chain in delivering online technology as well as the strategy ...
and Netscape Online. Alexander was not available for comment, but Matt Peacock, director of corporate ... of on-line and off-line publishing will be invaluable'. Alexander was previously editorial director ...
, new service Fleet Street Online provides access to online newspapers and magazines and free e-mail addresses so that journalists can instantly receive online press releases. Clients who can provide ...
Tiny Online, the e-tailing arm of PC manufacturer Tiny Computers, has handed a PR brief to YoYo...Tiny Online, the e-tailing arm of PC manufacturer Tiny Computers, has handed a PR brief to YoYo London to develop a UK media relations campaign for its new web site Tiny.com. Formerly known as Keene, YoYo London will lead both corporate and consumer communication strategies. ...
Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its...Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs. Jungle marketing director Andy Singleton blamed logistics for the closure. It s very difficult running a PR department in London when your office ...
. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing...CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems and semiconductors, has promoted PR director Gerard Corbett to general manager of corporate communications. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.