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WEEKLY WEB WATCH: Clear path to Microsoft’s virus cure

be more surprising if the internet giant didn t have its own on-line presence sorted. ...

August.One is first agency for PC World

street and as an on-line retailer. August.One plans a three-pronged approach, targeting ... . This involves a tie-in with the Creme Egg web site, which is running a series of competitive on-line games ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

for IBM s latest AS/400e web server. The launch took place in a chip shop in Ealing and coincided ... variety. During National Chip Week, IBM collaborated with two fish and chip shops, allowing customers ...

BORDER LINES: SYDNEY - Ketchum affiliates with Recognition

-Pacific technology network before the year 2000. Recognition is a Sydney-based hi-tech PR shop with an income...Ketchum has signed an exclusive affiliation with 17-strong technology PR specialist Recognition in Australia. The move completes the final leg of Ketchum s stated aim of establishing an Asia-Pacific technology network before the year 2000. Recognition is a Sydney-based hi-tech PR shop with an income ...

Microsoft goes into action on in-house PR

will consist of specialist spokespeople for corporate, consumer and products as well as an on-line press ...

BORDER LINES: Microsoft to hire for on-line work

FRANKFURT: Microsoft is to seek an agency to promote its on-line business and has retained...FRANKFURT: Microsoft is to seek an agency to promote its on-line business and has retained Hunzinger Information to promote Bill Gates and general manager of Microsoft Germany, Richard Roy, in broadcast and print media. Hunzinger will also arrange a contact programme for Roy with politicians ...

NEWS ROUNDUP: Stories which broke in PR Week’s absence last week - jungle.com picks Cohn and Wolf

UK internet shopping site jungle.com has appointed Cohn and Wolfe to handle its launch. The site...UK internet shopping site jungle.com has appointed Cohn and Wolfe to handle its launch. The site offers CDs, tapes, records, computer products, videos and DVDs. The account is worth over pounds 150,000 to the agency. Its first task was to devise a pounds 10 million pre-launch internet promotion. ...

INTERNATIONAL: Waggener Edstrom leads booming US hi-tech firms

on-line hit pounds 27 billion in 1998 and will surge to pounds 800 billion by 2003 - an annual ...

UK consumers vote M&S as most trustworthy company

and The Body Shop consistently matched the qualities, while Nike, Channel 5, Sky, Marlboro and Microsoft ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

and ran a programme whereby families shopping at the supermarket could have their photograph taken ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.