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Mobile adspend soars 157% as FMCG and retail brands follow consumers

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

Global's Classic FM in £1m deal with Nissan

, and the partnership will be supported by print and online activity. NS I sponsors the Hall of Fame hour ... . The Classic FM deal follows TV, radio, print and online marketing to support the launch of the Nissan Micra ...

Telegraph Media Group in six-figure deal with Kia

and video content on the online hub, which will be live from 10 March to 22 June. Matt Cory, director ...

VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising

The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender and geographical region. The Microsoft Office 365 ad was made by Weborama, with media planning and buying ...

Omnicom helps Citroën launch online films for DS5

Citroën, the French car marque, has launched six online films starring the winners of a competition.... The films will be seeded online via Citro n UK's owned and earned properties, as well as through paid ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

Auto Trader drives on board Facebook Timeline

that launched today (19 January) include a fashion app from social shopping site Lyst and a podcast and radio ...

PistonHeads appoints Dan Trent as editor

Trent joins from editorial agency Motoring Research, where he contributed to PistonHeads, as well as other online motoring publications such as MSN Cars. Trent replaces Chris Rosamond, who edited the website in a freelance capacity. PistonHeads wanted to recruit an office-based editor. Rosamond ...

Experimentation with digital outdoor is on the rise

in the cities' shopping centres. Parking in the affected areas, the so-called 'digivans' were used to encourage ... was supported by an online 'rogues' gallery', so it is not clear whether the main catalyst to identification ... numbers.' JCDecaux has 1200 digital panels across the UK at roadsides, in shopping centres and within ...

Fiat500byGucci launches JCDecaux's Marylebone Tower

. The car is available in black with glitter, or white with glitter, and can be bought online or from ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.