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Autoglass appoints new marketing director

09 May 2012 | by Matthew Chapman

on its online offering as more of its customers turn to mobile and social channels. Autoglass last ... to its online booking service. ...

The AA calls £7 million advertising review

03 May 2012 | by Jeremy Lee

in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...

Hertz calls review of £10 million pan-Euro media

26 Apr 2012 | by Nick Batten

The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account ... accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Honda hands online relaunch brief to LBi

12 Apr 2012 | by Ian Darby

Honda has hired LBi to revamp its online activity across major markets in Europe....The agency landed the business after a pitch process and will work on relaunching Honda's web presence in 22 countries, including the UK. Honda is looking to create a more engaging online experience and has brought in LBi on a 12-month contract to build a web presence that will allow consumers ...

Honda seeks social media agency to create 'fun' online presence

12 Apr 2012 | by Sara Luker

and move away from its corporate online presence....-house team to create a fun and energetic online presence. Tara Berry, social media and PR comms ... brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ... online campaigns. The agency will not be needed for social media monitoring or buying. Honda is aiming ...

Mercedes seeks social media shop

01 Mar 2012 | by Anne Cassidy

Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted agencies directly, inviting them to compete for the account.

Mini opens first UK 'store' at Westfield Stratford

17 Feb 2012 | by Alex Brownsell

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping

Pitch Update

19 Jan 2012

of their misery. EDF has informed competing shops that an approval process needs to be completed before a decision ... are looking for a digital agency to come up with an online solution to make the force "relevant and engaging ... meetings with six agencies, Tata Global Beverages has shortlisted four shops to pitch for its 4 million ...

Halfords poaches Asda's West for online push

17 Jan 2012 | by Matthew Chapman

Halfords is focusing on improving its online offering through the creation of a group digital...and shopping online. Clive's appointment will help us continue to progress in this fast-changing area ... The car and bicycle specialist will task West with overseeing all aspects of its online sales ... , where he launched its "click and collect" service and its Home Shopping Centres. According ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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