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Brand barometer: Social media performance of Mercedes-Benz

Social brand tracker Mercedes is aiming to reach a young audience via social apps. There is no general Facebook age specifically for its UK audience, despite it having 19,000 followers of its Twitter feed @Mercedes-BenzUK . The appetite for online interaction is clearly there, with 72,000 users having ...

UK will enter recession, suggests consumer confidence index

working in shops compared to the same period last year. Nick Moon, managing director of GfK NOP Social ... time to save their money as the traditionally busy Christmas shopping fast approaches. The consumer ...

Sector Insight: Car retail

that about 6% of potential used-car buyers are likely to buy from such a retailer. Even after shopping around online, however, consumers still find visiting dealerships stressful: a quarter of people admit ... as being used as a research tool, the internet is also growing as a shopping channel for cars, albeit still ...

Apple, Sony and M&S 'most defining brands' of today

sector, with Adidas (9%) third. The poll was conducted using the Popular Data Solutions online panel. ...

Facebook revealed as most searched-for brand in 2010

Facebook was the most searched-for online brand of 2010, according to research published today

Are you part of Middle Britain?

-detached house, shop at Tesco, drive a Ford Focus, enjoy computer games and prefer communicating over ... , juggling work, families and shopping is supported by their heavy use of the internet - both for price comparison and online purchase. Middle Britain s favoured method of communicating is through the internet ...

Pick & Turkey league (03 Dec 2010)

.com Music shop Stella Artois Runaway piano The Night ... silence 1 Grey Pringles Peter Crouch 1 Fallon SeeSaw Barber shop ...

Pick & Turkey league (19 Nov 2010)

is it superbly executed, it has inspired me to grab a hammer and head down to my local sweet shop." The ad ... 5 Mother Match.com Music shop Stella Artois Runaway piano ... silence 1 Grey Pringles Peter Crouch 1 Fallon SeeSaw Barber shop ...

Pick & Turkey league (12 Nov 2010)

.com Music shop Stella Artois Runaway piano Pot Noodle ... silence 1 Grey Pringles Peter Crouch 1 Fallon SeeSaw Barber shop ...

Sector Insight: Car and Van Hire

competitive, but is facing a fresh challenge in the form of WhipCar. This online business, with the strapline ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.