Trent joins from editorial agency Motoring Research, where he contributed to PistonHeads, as well as other online motoring publications such as MSN Cars. Trent replaces Chris Rosamond, who edited the website in a freelance capacity. PistonHeads wanted to recruit an office-based editor. Rosamond ...
customer. The campaign used information about customers' shopping history with the company to create personalised marketing presented in the style of a story. As with Tesco Direct s online personalisation ...
. It linked TV idents to an online trail where users could interact and discuss clues and challenges. New ...
112 The Big Orange Slide 3890 113 Liberate media: online PR ...
broken by the Guardian on Monday. One of those advertisers, Shop Direct, put an advertising boycott ...
37 The Online Community Guide 10213 38 Make the logo bigger ...
between 1 March to 1 April. In October last year, Toyota created an online film to showcase the Hybrid ...
Online has once again proved itself to be a resilient and increasingly attractive medium for UK...marketers have placed online channels front and centre of their ad campaigns. The rising popularity ... of the top 100 advertisers lifting spend, according to Nielsen. Online advertising growth follows the medium's relatively modest 4.2% lift in 2009, to 3.54bn. It has been boosted by increased take-up of online ...
-detached house, shop at Tesco, drive a Ford Focus, enjoy computer games and prefer communicating over ... , juggling work, families and shopping is supported by their heavy use of the internet - both for price comparison and online purchase. Middle Britain s favoured method of communicating is through the internet ...
Acromas Holdings, Saga and AA s parent company, has retained SapientNitro for the work as it looks to expand the two brands' online presence. The new sites, which will be developed through one single management team, will maintain the separate identities of the two brands, while aiming to grow their online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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