Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
, achieving consistency and a weight of focus on our primary models. Our online presence has increased ...
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Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
on its online offering as more of its customers turn to mobile and social channels. Autoglass last ... to its online booking service. ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...will support it further with a roadshow taking in seven UK shopping centres, including Bristol s Cabot Circus ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...interacting with our businesses online." Woods, who took over as ISBA president in July last year from ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
been putting economy brands in their shopping trolleys, as their wallets have got thinner. 'Yet ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
the digital age with new products including apps or extra online features. RTR s pay-as-you-go service ...
Jaguar unveils global 'alive' strategy
02 Mar 2012 | by Alex Brownsell
ad is supported by product-led print and online activity. The campaign is set to roll out in the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
