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Honda plots to overhaul customers' online journeys

Honda is overhauling its digital presence in a bid to improve customers' online journeys....of online films . Last week, the Japanese manufacturer seeded its ad for this year's Super Bowl ...

Volkswagen 'the dog strikes back' by Deutsch LA

Viewers can see a special, extended 75-second spot online, with the 60-second version of the ad running in the second quarter of the game over the weekend. It was preceded by "the bark side" teaser, featuring dogs barking the Imperial March from Star Wars . ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Honda courts grown-up Ferris Bueller fans

'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures. The full film includes several references ...

Auto Trader drives on board Facebook Timeline

that launched today (19 January) include a fashion app from social shopping site Lyst and a podcast and radio ...

Mercedes-Benz seeks younger appeal through social media

around an online film which shows a fictional character trapped driving a Mercedes-Benz C63 AMG Coupe ...

Pitch Update

of their misery. EDF has informed competing shops that an approval process needs to be completed before a decision ... are looking for a digital agency to come up with an online solution to make the force "relevant and engaging ... meetings with six agencies, Tata Global Beverages has shortlisted four shops to pitch for its 4 million ...

Halfords poaches Asda's West for online push

Halfords is focusing on improving its online offering through the creation of a group digital...and shopping online. Clive's appointment will help us continue to progress in this fast-changing area ... The car and bicycle specialist will task West with overseeing all aspects of its online sales ... , where he launched its "click and collect" service and its Home Shopping Centres. According ...

Mini 'The Jonathan Ross Show idents' by WCRS

WCRS has also combined each ident to create a seamless 80-second "super ident", designed to run online at mini.co.uk/getmorein. ...

Aviva takes on Admiral with latest Paul Whitehouse ad

that showcase the character's passion for fishing. Consumers can also view additional online videos featuring ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.