Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...
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Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ... from its corporate online presence. At the time, Tara Berry, social media and PR comms executive ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
on its online offering as more of its customers turn to mobile and social channels. Autoglass last ... to its online booking service. ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account ... accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
, achieving consistency and a weight of focus on our primary models. Our online presence has increased ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
Vehicle glass repair specialist Autoglass is focusing on its online booking service with its latest...daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online ... consumers buy goods and services. More and more customers are using our online booking service and we wanted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
