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Honda picks Bottle PR ahead of Civic launch

01 Jun 2012 | by John Owens

Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ... from its corporate online presence. At the time, Tara Berry, social media and PR comms executive ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...

Autoglass appoints new marketing director

09 May 2012 | by Matthew Chapman

on its online offering as more of its customers turn to mobile and social channels. Autoglass last ... to its online booking service. ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

04 May 2012 | by Ben Hall

The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...

The AA calls £7 million advertising review

03 May 2012 | by Jeremy Lee

in October 2010. It was supported by press, online and direct mail activity. Delaney Lund Knox Warren, now ...

Hertz calls review of £10 million pan-Euro media

26 Apr 2012 | by Nick Batten

The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account ... accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

, achieving consistency and a weight of focus on our primary models. Our online presence has increased ...

Toyota launches YouTube car configurator

17 Apr 2012 | by Emma Powell

The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

Autoglass launches TV campaign pushing online booking

16 Apr 2012 | by Matthew Chapman

Vehicle glass repair specialist Autoglass is focusing on its online booking service with its latest...daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online ... consumers buy goods and services. More and more customers are using our online booking service and we wanted ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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