The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...
with the "make It count" hashtag to encourage online participation. Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited ... and Nike.com. A series of online films explore the athletes hunger to achieve their goals in the year ...
DDB UK has created a print and online campaign for the Harvey Nichols winter sale.
membership online shopping service, which is curated by celebrity stylists including Grace Woodward ... The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ...
Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi
need a bit of encouragement with their shopping as much driven by simply replacing existing products ...
The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...
the digital element of the campaign, with a presence across a wide range of fashion sites, online integrations ...
Designed by Perfect Fools, the app is an extension of Converse s "Create" platform online and presents customers with a number of customisation options. Once the user has designed their shoe, they are able to share their creations on Facebook, Twitter, Tumblr and Blogger.com. ...
The digital campaign plays on the tendency for spring to throw up unpredictable weather conditions by showcasing outfits that suits all extremities. Geo-climatic technology is used so that whenever a consumer goes online, the outfit that is shown in the banner ad is suitable for the current weather conditions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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