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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

users can share street style photography and get fashion inspiration from their peers. The online ... in to this with Look What I m Wearing. It will be a major new franchise, providing a daily online destination, a weekly ...

Reebok fitness competition lands TV slot

10 Apr 2012 | by Maisie McCabe

for 16 weeks. Each show will be repeated the following week. Online, a dedicated website ( http ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

think tank Credos and involved qualitative research through focus groups of mums and dads and an online quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

regimes, but it is also fundamentally changing the way we do business." As the online and offline world ... online and offline worlds are growing increasingly blurred and as we move from the era of the desktop ...

Grazia releases bespoke edition to celebrate London Fashion Week

21 Feb 2012 | by Nick Batten

on year. Additionally, the 'Grazia Fashion Issue Live!' online documentary series has been capturing ...

Bourjois taps into London Fashion Week

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Bourjois, the make-up and beauty brand, is launching a pop-up shop, a tie-in with Channel 4...-up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... to develop television programmes for Channel 4 hosted inside the pop-up shop and fronted by T4 presenter ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

to read, browse and shop the latest looks and ready-to-wear collections. With the addition of its two ... and commerce, and to give an extraordinarily edited shopping experience to a global audience. "This has held ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...

Maxus picks up online media account for Bench clothing

01 Dec 2011 | by Mark Banham

Manchester streetwear clothing company Bench has appointed Maxus to its online media account....The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent ... digitally which now accounts for over 30% of our billings." The awarding of the online account is a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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