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Think BR: Luxury brands and the social media dilemma

From live streaming runway shows to creating exclusive online networks, the world of luxury ... the exclusive pleasure of a select few fashionistas - are now watched by thousands via live online streams, with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ...

Appointment to view: Cartier collaborates with musicians for short film trilogy

The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy. The finished films will be shown online through social media sites and in selected US stores. In order to view the first film online, users must "like" the Cartier Facebook page ...

Aston Martin fends off Apple to be named coolest brand of 2011

/Telecommunications 7 Google Online 8 Ferrari Automotive/Cars 9 Nike Sportswear Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...

Duck and Cover in online model search

Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.

Topman makes first foray into Facebook commerce

Visitors to the Topman Facebook page will now be able to browse through a selected range of clothing and accessories and "like" and add items to a shopping basket. The shop, created by Facebook commerce specialist Zibaba, is not transactional, however. Shoppers who wish to make a purchase ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

,; Vogue China unable to cope with the demand for advertising space; Armani introducing an online store ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

112 The Big Orange Slide 3890 113 Liberate media: online PR ...

Karen Millen recruits ecommerce director to spearhead global web expansion

to build its global online presence and drive online sales....Ritson will join Karen Millen in July from online fashion brand All Saints, where she spent ... across 41 countries, and last year grew online international sales by 81%. The website currently trades in the UK and US, but fulfils online orders to 19 other countries. It plans to launch two more ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

37 The Online Community Guide 10213 38 Make the logo bigger ...

Speedo embraces digital for 'unforgettable swims' campaign

their most memorable swims and develop their own online community, complete with blogs, videos and photos....The campaign has been developed by Iris. It will break across digital, press, retail and promotional, and has positioned the website unforgettableswims.speedo.com at its core. Online and press ads directing people to the site in the UK will be supplemented by activity in France, Germany ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.