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Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

online and in-store ahead of traditional drop dates.

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Sector Insight: Childrenswear

02 May 2012 | by Jane Bainbridge

. Pricing . Six in ten parents think price is the most important factor when shopping for their children ... clothes and girls twice as likely as boys to shop there. Next . Its popularity among ...

Reebok fitness competition lands TV slot

10 Apr 2012 | by Maisie McCabe

for 16 weeks. Each show will be repeated the following week. Online, a dedicated website ( http ...

Westfield to roll out 'I was there' Olympics campaign

27 Mar 2012 | by John Reynolds

The company, which owns shopping centres in London s Shepherd s Bush and near the Olympics site at Stratford, will run ads themed on where people were during great moments from the Games. The campaign ... items from the cubes, housed in Westfield shopping centres, and drag them on to a personalised mood ...

Engine Group does 'pop art' cover for this week's Marketing

20 Mar 2012 | by Noelle McElhatton

been putting economy brands in their shopping trolleys, as their wallets have got thinner. 'Yet ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

M&S multichannel trial will 'feed acceleration of mobile selling'

12 Mar 2012 | by Ed Owen

to better understand "the changing nature of shopping driven by shoppers' adoption of mobile technology...customers research online before they buy and we want to help them to continue doing so when they are in our ... Nick Bubb said the trial would be part of a wider strategy to increase mobile shopping. "It is amazing how many people already do shop on their mobiles. M S want to get into that, but have to think about ...

Brand Health Check: Superdry

08 Mar 2012 | by Georgina Brazier

. Push the online experience harder. Make it more interactive and add more fun to the shopping process ... is being put to the test. The brand image needs a boost. Remedy Superdry's online business ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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