Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... , it provided working families with an alternative to the cheating 'Tommy shops' run by the mill owners. It knew ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...
Swatch
10 Mar 2010 | by Jeremy Lee
watches online, or watches that court controversy? Think pink 'Team Tweedy' and blue 'Team Cole ... online, but not enough reach and engagement. It needs to break out of simply occupying its owned space. ...
Sector insight: Value clothing retailers
16 Feb 2010 | by Jane Bainbridge
can keep up with trends by shopping at the value specialists such as Primark, Matalan and TK Maxx ... of shopping for their clothes in supermarkets than they once were. Sales at both Asda and Tesco have fallen 5 ... . With everything pared to the bone to keep prices low, it is also no surprise that only 7% find shopping in value ...
The Work
08 Feb 2010
, as the focus of an online marketing drive. Aims: Using online advertising and email marketing, Lexus wanted ... interacted, with the online campaign with a further 1,838 downloading branded wallpaper. Engagement levels ... are familiar with technology and making transactions online. The brand's 'Get a life' campaign, starring Iggy ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November 2008 visited a shopping directory or guide website, according to Nielsen Online. Indeed, the number ... mean that online retailer Amazon remains more powerful than even the biggest online shopping aggregator ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...
Flash sales pose threat to future brand health
25 Nov 2008 | by Miranda Fitzgerald
as shoppers simply finish their Christmas shopping earlier. Garner added that many consumers now expect to buy ...
Digital & Direct: Swarovski in global activity
25 Nov 2008
The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world ... the www.crystallized.com site, as well as directing online traffic to dedicated microsites. Tom Potts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
