Persol 'a year of the sun' by Winkreative
17 Jan 2012
The Italian eyewear brand Persol is launching an online animated ad campaign, created
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H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...
Asics appoints 180 Amsterdam as global ad agency
12 Jan 2012 | by Anne Cassidy
180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...
Nike '#makeitcount' by Wieden & Kennedy and AKQA
09 Jan 2012
with the "make It count" hashtag to encourage online participation. Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited ... and Nike.com. A series of online films explore the athletes hunger to achieve their goals in the year ...
Harvey Nichols 'winter sale' by DDB UK
04 Jan 2012
DDB UK has created a print and online campaign for the Harvey Nichols winter sale.
Think BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
From live streaming runway shows to creating exclusive online networks, the world of luxury ... the exclusive pleasure of a select few fashionistas - are now watched by thousands via live online streams, with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
in Addiction London's series of terrible TV spots for a home-shopping catalogue company. Could Bellingham stoop ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Asos marketing director Clare Dobbie departs
12 Dec 2011 | by Matthew Chapman
Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after...Dobbie joined the retailer from a consultancy role at Mother, Asos previous ad agency. Asos later appointed Bartle Bogle Hegarty to its advertising account without a pitch after the online retailer and Mother ended their relationship in autumn last year. Dobbie reported to Asos chief executive Nick ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
