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McDonald's to introduce Olympic happy meal promotion

and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ...

PizzaExpress launches celeb-led campaign

in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...

Marketing's Adwatch of the Year 2011

, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

Costa Coffee to push Ice Cold range

Costa launched the range last year in an effort to diversify its range and revenues, and iced drinks have become a vital battleground against competitors. The ads, which carry the line 'Welcome to the Ice Age', launch on 1 July and will run across print, outdoor and online. Marketing director Jim ...

Trading places: this week's people moves

Wallner , who previously headed Reebok's digital marketing. ( Marketing ) Betfair , the online ...

Bookatable.com rolls out first TV campaign

significant brand awareness online, it is looking to spread its message to a mass audience. Bookatable ...

What Next in Digital?

at MBA, agrees: "You need to show the power of ideas and the fascinating things you can do online. It ... one-stop shop, but agencies are all trying to do each other's jobs." To Giusti, digital's junior ... . It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... "like" on the sites you're visiting. You'll even be able to chat to us through that site if we're online ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...

Confessions of an internet adman

they used on their mobile phone. Like online banners, the much-maligned 30-second "TV spot" will survive ... show to your weekly Tesco shopping basket. TV will be social. Programmes will be shared ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ... . Networks already offer specialist production shops, and businesses like ours stick to what we're good at ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.