PizzaExpress launches celeb-led campaign
17 Jan 2012 | by John Reynolds
in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...
and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ...
in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Costa launched the range last year in an effort to diversify its range and revenues, and iced drinks have become a vital battleground against competitors. The ads, which carry the line 'Welcome to the Ice Age', launch on 1 July and will run across print, outdoor and online. Marketing director Jim ...
Wallner , who previously headed Reebok's digital marketing. ( Marketing ) Betfair , the online ...
significant brand awareness online, it is looking to spread its message to a mass audience. Bookatable ...
at MBA, agrees: "You need to show the power of ideas and the fascinating things you can do online. It ... one-stop shop, but agencies are all trying to do each other's jobs." To Giusti, digital's junior ... . It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... "like" on the sites you're visiting. You'll even be able to chat to us through that site if we're online ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...
they used on their mobile phone. Like online banners, the much-maligned 30-second "TV spot" will survive ... show to your weekly Tesco shopping basket. TV will be social. Programmes will be shared ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ... . Networks already offer specialist production shops, and businesses like ours stick to what we're good at ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.