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Domino's hits £1m sales in a week through mobile transactions

takeaway company reported sales up 9% year on year to 144.2m, helped by new store openings and online ... in the period. Overall, online sales came in at 59.3m, nearly a quarter of which came through mobile ... of digital marketing, which it says has boosted its online sales. Earlier this month, Marketing ...

Domino's flags up virtues of low-cost digital marketing

% leap in online sales aided by low-cost digital marketing..... Online sales came in at 183.1m, up 43%. Domino's said that a "growing number" of its stores now took more than 75% of their orders online. The company also flagged up its digital marketing strategy ...

Generation Y: Demanding diners who expect healthy eats and good value

. Our research suggests the use of social media to generate online conversation will lead to a closer ...

The most irritating ads of 2011

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...

Brand of the Year 2011 shortlist

of the world's top airlines. Expedia The online travel brand has sought to give its ... with the online retailer's movie database IMDB, European expansion and further streaming through games ... opened its first convenience store, bought a stake in US online retailer FreshDirect and hired former ...

Italian restaurant chain discounts pull in consumer spend

% share. 'Convenience' emerged as the major motivator when consumers select their main food-shopping ... included the lure of 'special offers' and whether the supermarket is a 'pleasant place to shop ...

M&S sets out ambitious growth targets and branding plans

of new revenue, and expanding online and international retailing to deliver between 800m and 1bn from ... , more choice and great value. In food, more customers chose to shop with us, recognising our quality ...

Biggest brands: Top 100 online advertisers 2010

to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Digital Agency League Table 2009

disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond to the accelerating audience migration to the web. As a result, online advertising spend has now overtaken TV ... is that their supremacy in the digital arena is no longer unquestioned. Ad agencies, direct marketing shops ...

Sponsorship Agency League Table 2009

outlay on other marketing disciplines, such as advertising, online and direct, passed safely under ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.