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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... , it provided working families with an alternative to the cheating 'Tommy shops' run by the mill owners. It knew ...

Opinion: The Marketing Society Forum

into their DNA. For mass-market brands, retail is often a hybrid activity. Marmite's successful pop-up shop ... be ignited with its pop-up shop on London's Regent Street late last year. However, we all know ...

Biggest brands: Top 100 online advertisers 2010

to 506.3bn in 2009 - a 9.7% year-on-year increase. While half of the UK's top 100 online advertisers cut ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle ... that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...

Biggest brands: Top 100 advertisers 2008

Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...

McDonald's mounts cinema ticket promotion

LONDON - McDonald's is launching a 2 for 1 cinema ticket offer supported by TV, press and online

Biggest brands: Top 20 brand categories 2008

into the trend for shopping across the spectrum of price categories. There are signs that consumers who ... % to nearly 155m last year. Biggest Brand report 2008 Online: Biggest brands: Top 50 grocery brands ...

Biggest brands: Top 10 brands by product category 2008

Watchers. The brand has extended into more categories, including snack bars, and expanded its online presence with recipe ideas, health and fitness tips, and advice on shopping and eating out. Consumers can also join Weight Watchers online. 'It has established its ownership of calorie-controlled eating,' says ...

Biggest brands: Top 50 grocery brands by sales 2008

an unparalleled picture of brand performance and British consumers' shopping habits. Although the state ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.