Bookatable.com rolls out first TV campaign
10 Jun 2011 | by Sarah Shearman
significant brand awareness online, it is looking to spread its message to a mass audience. Bookatable ...
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Trading places: this week's people moves
10 Jun 2011 | by Ben Bold
Wallner , who previously headed Reebok's digital marketing. ( Marketing ) Betfair , the online ...
Flourish picks up Wimpy social media account
09 Jun 2011 | by Sara Kimberley
and Banana Longboat. Customers will be able to create their own ads, to be judged by the online social community. The most "liked" ad will win its creator a 1,000 shopping spree. The campaign will be promoted ...
Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
was to raise 150,000 for the charity, while encouraging consumers to shop in Oxfam stores and via its website ...
Power 100 Nxt Gen: Simon Wallwork, Subway
27 May 2011 | by Nicola Clark
. At Subway he is focused on building loyalty and increasing brand engagement through online activity ...
Starbucks announces UK contactless payment trial
24 May 2011 | by John Reynolds
The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
37 The Online Community Guide 10213 38 Make the logo bigger ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
vocal about industry issues. 2. ALL HAIL ONLINE AND ECOMMERCE From Gocompare to Asos and eBay ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in the role of head of marketing at online dating company Match, Sheppard's debut in this list recognises both ... across TV, radio and online. Wallis is also rethinking the way in which the brand approaches marketing ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...
Domino's launches Levi Roots-inspired pizza
30 Mar 2011 | by John Reynolds
of our franchisees decided to give the idea a try." Customers can either order the pizza online, visit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
