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Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Food & Drink: Take your hat off to Benito's tweet deal

online London-centric titles that feature quirky stories, and eating and drinking articles, as well ... and its motivations (agencies are competitive, chat in the office about fun online offers and are big ... burritos delivered) for maximum results (great sales uplift and good online buzz and traditional media ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

, we ve worked hard to open up our business, both online and offline. However, there are still lots ...

Trinity Leeds kicks off online hype ahead of 2013 opening

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

The truth about youth: Do you know Generation Z?

tickets every 2012 seconds online is performing much better than our promotion to win tickets ...

L'Oréal hires former BK marketer Power

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

McDonald's to introduce Olympic happy meal promotion

and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ...

Domino's hits £1m sales in a week through mobile transactions

takeaway company reported sales up 9% year on year to 144.2m, helped by new store openings and online ... in the period. Overall, online sales came in at 59.3m, nearly a quarter of which came through mobile ... of digital marketing, which it says has boosted its online sales. Earlier this month, Marketing ...

Starbucks enters energy drinks market with green coffee

-through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market ...

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...interacting with our businesses online." Woods, who took over as ISBA president in July last year from ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.