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Generation Y: Demanding diners who expect healthy eats and good value

. Our research suggests the use of social media to generate online conversation will lead to a closer ...

Domino's Pizza calls digital and direct marketing review

of its pizza sales now made online. In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...

PizzaExpress launches celeb-led campaign

in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...

The most irritating ads of 2011

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...

Marketing's Adwatch of the Year 2011

, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

Taco Bell supports third store opening with tongue-in-cheek outdoor ads

The Mexican-inspired restaurant chain is attempting to establish a UK presence for the second time after failing previously. It has already opened outlets in the Lakeside Shopping Centre and in Basildon. Its third is in the Arndale Centre, Manchester, and is likely to be followed by further city ...

Brand of the Year 2011 shortlist

of the world's top airlines. Expedia The online travel brand has sought to give its ... with the online retailer's movie database IMDB, European expansion and further streaming through games ... opened its first convenience store, bought a stake in US online retailer FreshDirect and hired former ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

Garlic line hitting shops now. 'We have money for TV, but our marketing is all about advocacy so ...

Domino's Pizza to open store in Tesco

to order ahead, by phone, online or via the Domino s iPhone, iPad and Android apps. Chris Moore, Domino ... .8% to 127m in the 13 weeks to 25 September. Overall, online sales rose by 36.4% to 45m in the same ...

Italian restaurant chain discounts pull in consumer spend

% share. 'Convenience' emerged as the major motivator when consumers select their main food-shopping ... included the lure of 'special offers' and whether the supermarket is a 'pleasant place to shop ...

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