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Britvic J2O 'cats and dogs' by BBH

is airing on TV and online. ...

Adwatch (May 2) Top 20 recall: Florette

/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

Ambrosia Rice 'picnic' by Dare

, poster and online banner campaign. The spot was created by Danny Hunt and Gavin Torrance, and directed ...

Weetabix launches campaign for new golden syrup variant

and social media activity, and will encourage consumers to talk about the product online, by using a hashtag ...

Weetabix 'dad's day out' by BBH

online, by using a hashtag #GoldenFuel in its TV execution for the first time. The ad ...

Pepsi Max launches crowd-surfing football ad starring Lionel Messi

is initially launching online before a global TV campaign kicks off on April 4. Drogba said: "The storyline ...

Kraft rolls out seductive Carte Noire ad

-roll from 2 April, across Sky, ITV, 4OD and other online video channels, with media bought by PHD ...

Starbucks 'names' by AMV BBDO

The campaign began with a TV ad that ran during a primetime slot. It was also seeded online. Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink. ...

Shreddies and Cheerios fight croissants in breakfast ads

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Guinness 'St Patrick's Day' by AMV BBDO

Abbott Mead Vickers BBDO has launched an online campaign to encourage consumers to "round up

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.