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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Corona Extra embarks on heavyweight outdoor and digital drive

01 Jun 2012 | by Gemma Charles

. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...

Vimto partners with Vevo to target teens

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital campaign from next month across music sites Spotify and we7, and teenage online network MTV, until ... they can access new content and a new branded game. Vimto will also renew its partnership with online ...

Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ... the gym, to going shopping or being at work. This summer will also feature the return of tennis star ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

will also star in a series of online videos under a section of the Make Mine Milk Facebook page, called ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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