to remove filtersCorona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ...
Ambrosia Rice 'picnic' by Dare
02 May 2012
, poster and online banner campaign. The spot was created by Danny Hunt and Gavin Torrance, and directed ...
Clipper Tea turns to Aardman Animation for TV push
25 Apr 2012 | by Kate Lloyd
. The commercial was bought and planned by The Media Shop's Richard Huglin and Natalie Collins. ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and social media activity, and will encourage consumers to talk about the product online, by using a hashtag ...
Weetabix 'dad's day out' by BBH
12 Apr 2012
online, by using a hashtag #GoldenFuel in its TV execution for the first time. The ad ...
Rocky Biscuits 'conquer Mt Rocky' by Mother
11 Apr 2012
s weeklies, radio advertorials, a bespoke online hub, an on-pack Alton Towers two-for-one ticket promotion, a ...
Pepsi Max launches crowd-surfing football ad starring Lionel Messi
27 Mar 2012 | by John Reynolds
is initially launching online before a global TV campaign kicks off on April 4. Drogba said: "The storyline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
