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Bavaria scores big, thanks to massive media coverage
29 Jun 2010 | by Staff, bizcommunity.com
"The value of the South African newspaper and broadcast news coverage is R756 728 but this excludes magazine coverage and online coverage," said Oresti Patricios, CEO of brand and reputation analysis and intelligence company Ornico. "It is irrelevant whether Bavaria staged the spectacle or not ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
