Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ...
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Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ... bar staff. AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth Is In There', by VCCP and stars three teenagers who believe their mission is to expose the alien conspiracy of what is inside Wagon Wheels. Players will be asked to help Ben, one of the teenagers, to determine ...
VCCP lands £25 million Muller ad account
03 May 2012 | by Jeremy Lee
the agency and its other roster shop TBWA\London. Muller handed the entire business to TBWA, which ...
Jammie Dodgers introduces Choccie Dodger Monkey
25 Apr 2012 | by Kate Lloyd
Saturday-night TV talent shows. The TV campaign will be supported by significant online activity ...
Clipper Tea turns to Aardman Animation for TV push
25 Apr 2012 | by Kate Lloyd
. The commercial was bought and planned by The Media Shop's Richard Huglin and Natalie Collins. ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
is to cut 100 ad agencies from its US agency roster, trimming the roster to around 50 shops ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and social media activity, and will encourage consumers to talk about the product online, by using a hashtag ...
Nexus/h wins pitch for Baskin Robbins
29 Mar 2012 | by Sara Kimberley
and local level to help build the neighbourhood presence of each Baskin Robbins shop in support of our ...
PepsiCo breakfast brands seek digital shop
29 Mar 2012 | by Anne Cassidy
and Quaker Oats last teamed up in a marketing drive in 2006 for an online breakfast promotion. The campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
