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Drinks body launches campaign for responsible alcohol marketing

13 Feb 2012 | by Sarah Shearman

In September last year, EFRD and the Distilled Spirits Council of the US, devised a set of self-regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool on its Market Responsibly website, which aims to offer marketers and agencies who work with drinks ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

before they officially launch, through an online competition. Zoe Howorth, market activation director ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

of the brand, retraining staff to grind coffee in the shops to reignite consumers emotional relationship ...

Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

. Our research suggests the use of social media to generate online conversation will lead to a closer ...

Brown-Forman seeks shop for global vodka ad briefs

09 Feb 2012 | by Anne Cassidy

The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business. Brown-Forman is expected to task the winning agency with initial work on the global strategy ... that aimed to communicate its "natural purity". The UK activity spanned outdoor, online, print, experiential ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

Authority (ASA), as part of a move to curb the online marketing of junk food to children....Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ...

Foster's launches Facebook Timeline app

08 Feb 2012 | by Nick Batten

: "Foster's is currently developing some of the most premium, online exclusive comedy content, from the new ... way to watch and share the content through one of their biggest online touch points." ...

Cravendale 'magic potato h'okay' by Wieden & Kennedy London

08 Feb 2012

In the ad, they sit at a breakfast table talking about a free backpack Kermit received from Cravendale. The free backpacks are being promoted on-pack and also through online activity and a cinema ad. The eight-week promotion is part of a tie-up between Cravendale and The Walt Disney Company negotiated ...

Oasis to sponsor ITV2's Celebrity Juice

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

and Vizeum on behalf of Oasis, includes broadcast, online and licensing rights, with the sponsorship idents ...

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