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London Elects 'how do you like your London?' by WCRS

"How do you like your London?" is aimed at the capital s 5.8 million eligible voters and promotes the election for the Mayor of London and the 25 London Assembly Members. The campaign will run on radio, press, online and outdoor channels. It was created by Gavin Cumine and Andy Parkman, with digital ...

Reading Is Fundamental 'book people unite' by Mother New York

The online campaign features a song and video with contributions from famous musicians including The Roots, Jack Black, Chris Martin from Coldplay, John Legend, Jim James from My Morning Jacket and Regina Spektor. The activity, which includes print work, aims to spark a movement to put books in the hands ...

Brake 'got the msg?' by Blue Hive

The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...

Greater London Authority 'gigs' by St Luke's

St Luke s launched the campaign with posters on the London Underground, as well as press and digital ads. The work was created by Al Young, Julian Vizard, Ed Redgrave and David Wigglesworth. It is designed to drive traffic to www.molpresents.com , an online hub developed by EHS 4D. ...

Women's Aid 'the cabinet of dreams' by Grey London

Grey has created a Valentine's Day campaign for Women's Aid that includes a shop window display.

TDA 'rewarding. challenging. teaching.' by DDB UK

The campaign was rolled out nationwide from January to March 2012, starting with national press ad and followed by digital activity in late January, outdoor in February and video content including VOD and online videos in March. ...

Battersea Dogs & Cats Home 'Staffies' by Meteorite

Meteorite won the brief after a three-way pitch against undisclosed agencies. The outdoor work launches on 23 November at a Parliamentary reception at Westminster and is supported by direct marketing, online and social media work. ...

Department for Communities and Local Government 'fire kills' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...

Home Office 'Talk to Frank' by Mother

The work aims to encourage young people to seek accurate and impartial information about drugs. It targets 11- to 18-year-olds and will run across radio, print and online, posing drug-related questions such as "How long is a line of cocaine?" and "Does meow meow have whiskers?" The radio ads feature young ...

British Skin Foundation unveils Rankin campaign

ideas and Rankin s shots, hopefully we'll get there." In July, Beta moved further into the online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.