Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
on the same tariffs for years without shopping around. It is estimated that in 2010, 75% of customers did ...
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Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
As the COI shuts up shop, the new public ad structures, under the auspices of the Government
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
the closure of tobacco displays in large shops which comes into force next week. "We will also be consulting ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
off" for all new out-of-town developments. Proposals to place betting shops in a separate "use class", which would have made it easier for local planning authorities to block betting shop ... -street innovation fund, backed by 10m of taxpayers' money, focused on bringing empty shops back into use. Other ...
Privacy report recommends that brands police newspapers and urges Google action
27 Mar 2012 | by Gemma Charles
), also calls for tougher crackdowns on breaches of injunctions online, as witnessed last year when ... on "online enforcement", which refers to the Giggs case from May last year, the report says the Attorney ... for civil contempt of court in respect of breaches of injunctions online to provide a strong deterrent ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...interacting with our businesses online." Woods, who took over as ISBA president in July last year from ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
been putting economy brands in their shopping trolleys, as their wallets have got thinner. 'Yet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
